The Regional Accounts Manager (RAM) role compliments and builds on the core work of the dedicated store coverage team, bringing additional expertise and focus to help improve store compliance, in-stocks, and open sales in the stores with the highest POS opportunity.
The incumbent(s) in this position should exhibit the following ACOSTA values:
• People Minded – Must show dignity and respect to all people
• Integrity – Must exemplify the highest degree of ethical behavior
• Results Oriented – Must show passion, pride, and commitment to succeed
• Trust – Must be honest, sincere, and confident
• Teamwork – Must build trusting relationships
• Innovation – Must progress through a combination of creativity, common sense and vision
• Balance – Must maintain an optimistic attitude and keep perspective on what is important in life
Develop and maintain an excellent understanding of client's business, objectives, category, marketplace, and competitors. Complete all required training.
Leverages and translates data and in store findings to create fact-based presentations to into robust value-added decks to influence decision making.
Develop effective working relationship with Ken's Foods contacts & Acosta Management team identifying and finding solutions for issues/opportunities that will impact on the performance & On Shelf Availability (OSA), within region and effectively manage any additional resource, and be responsible for the coordination of any activity.
Increase sales volume using promotional tools available. Develop a monthly communication strategy that addresses the key points of Walmart SCOG, FOT (Feature Order Tool) and Seasonal features which integrates pallet and open stock offers, focusing on seasonal timeframes.
Take ownership and responsibility for all specified focus / problem stores within the allocated RAM territory (reviewed each quarter) to drive availability and agreements through store manager meetings.
To efficiently and economically plan all specified store visits to achieve the required outcomes.
Engage the influencers and decision makers at each store and Market to agree plans to drive OSA in RAM call file.
Support Market Manager in region by following the same process of creating and implementing solutions to drive assigned category availability.
Build and maintain relationship with Market and Regional AP / Shrink Managers to agree on long term solutions where needed.
To capture and pass on to Kenvue and Acosta feedback gained from discussions with the store and regional managers of key retail partners.
Data capture & insight reporting daily & weekly, creating business case studies for share & reapply across all retailers. Document successful case studies, highlighting joint value creation between account & Kenvue.
Attendance at semimonthly team meeting to deliver business updates.
To handle and store all Kenvue and Acosta product and equipment securely and in line with company policy.
Develop action plans and engage all appropriate store, market & regional contacts.
To capture and pass on to Kenvue and Acosta feedback gained from discussions with the store and regional managers of key retail partners.
Data capture & insight reporting daily & weekly, creating business case studies for share & reapply across all retailers. Document successful case studies, highlighting joint value creation between account & Kenvue
Acosta Sales & Marketing is an Equal Opportunity Employer
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