Customer Manager (CPG)

Work State US-CA-Santa Rosa
Job ID
Work City
Santa Rosa
Position Type
Regular Full-Time
Work Zip
Pay Range
USD $55,480.00 to USD $65,000.00
Job Code


Responsible for the management of the assigned principals' business (division and/or geographic), within designated "customer accounts".  Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.


  • Deliver principals’ objectives to include volume and sales fundamentals (merchandising, assortment, pricing and shelving) goals at the assigned customers at the lowest cost.
  • Develop a Customer Business Plan that will deliver the principals’ business priorities.
  • Personally call on all decision-makers at the customer to sell business plans, programs and concepts that improve long-term business results.
  • Achieve results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, bonuses, contest earnings, etc.).  Oversee all manufacturers’ expenditures at the customer.
  • Achieve competitively superior in-store presence in the assigned stores.  Personally call on headquarters, supervisors and other customer operations personnel for both direct and indirect customers.  Manage manufacturers’ trade marketing funds, process direct shipments (via the Sales Support Coordinator) and leverage data to sell concepts to the customer.
  • Operate within the designated budget.
  • Pro-actively communicate with key principals.
  • Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.).
  • Effectively use knowledge of customer, market and principal—involve marketing, technology and administrative resources to accomplish objectives.
  • Provide timely information of selling priorities to Retail Sales Managers, supervisor and shared resources (marketing, technology and administration).
  • Pro-actively share information and customer/principal information with other team members to build organization capacity.
  • Utilize computer systems and technology to achieve the objectives of the Customer Business Plan.  Develop and maintain skill levels to support the use of Acosta communication systems.
  • Provide feedback to the Team Leader and/or General Manager on how to build organizational capacity and improve our business.
  • Complete special projects as requested.


  • Bachelor of Arts Degree or equivalent work experience
  • A minimum of six months of relevant experience in retail (CPG industry), marketing, space management and/or resets.  Sales administration or finance experience preferred.
  • Expertise in Microsoft software:  PowerPoint, Excel, Word and Outlook and thorough knowledge of web based applications.  Must have excellent presentation and communication skills.  Must be able to handle multiple projects simultaneously.
  • Must have a valid driver’s license
  • This position requires that you drive on behalf of Acosta Sales & Marketing, and as such, any DUI/DWI conviction in the past 36 months will be an immediate disqualifier for this position

Acosta Sales & Marketing is an Equal Opportunity Employer


By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.


Acosta utilizes E-Verify for validating the ability to work in the United States for all job candidates.  If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work.  Employer Resources ( 


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed